https://davegraddick.com Dave Graddick | Copywriter Mon, 10 Apr 2023 17:59:02 +0000 https://davegraddick.com en https://davegraddick.com/1 Mon, 22 Mar 2021 18:14:45 +0000 Dave Graddick | Copywriter https://davegraddick.com/1 Dave Graddick Copywriter <img width="4928" height="3264" width_o="4928" height_o="3264" data-src="https://freight.cargo.site/t/original/i/eecf32f3cba29d9251f6f3e22e2ca391e3ea28e9477cde954baa1eb420f6e861/DSC_0798.JPG" data-mid="102928140" border="0" data-rotation="-17.5" src="https://freight.cargo.site/w/1000/i/eecf32f3cba29d9251f6f3e22e2ca391e3ea28e9477cde954baa1eb420f6e861/DSC_0798.JPG" /> https://davegraddick.com/American-Heart-Association Mon, 10 Apr 2023 16:20:24 +0000 Dave Graddick | Copywriter https://davegraddick.com/American-Heart-Association For the American Heart Association, I worked as part of a four-person creative team to develop a campaign that encouraged Americans, especially Americans of color, to check their blood pressure. Here is our TV spot.&nbsp; https://davegraddick.com/The-Home-Depot Mon, 10 Apr 2023 16:47:11 +0000 Dave Graddick | Copywriter https://davegraddick.com/The-Home-Depot For the last two years, I have been the lead writer for The Home Depot Retool Your School Program. This longstanding program is a chance for Historically Black Colleges and Universities to win grants from The Home Depot to help improve their campuses. I&nbsp; write for TV, video, radio, print, email, and social. Here is a taste of the work.&nbsp; https://davegraddick.com/Doritos Mon, 10 Apr 2023 17:59:02 +0000 Dave Graddick | Copywriter https://davegraddick.com/Doritos Doritos Solid Black is an ongoing initiative from Doritos to provide resources and a platform for Black Changemakers who use innovation and boldness to drive culture and give back to their communities. I was part of the team that produced the video content for the 2022 Changemakers.&nbsp; https://davegraddick.com/Capital-One Mon, 22 Feb 2021 16:37:12 +0000 Dave Graddick | Copywriter https://davegraddick.com/Capital-One When Capital One rolled out chip-enabled credit cards nationwide, I was charged with creating a full cycle of communications to spread the news. This included direct mail, emails, brochures, and buck slips. <img width="2460" height="3069" width_o="2460" height_o="3069" data-src="https://freight.cargo.site/t/original/i/b5c501acfc62c90e9976107cd24166c3290cc868130be086ceb2f382d0c3f3dd/Letter-2.jpg" data-mid="102895151" border="0" src="https://freight.cargo.site/w/1000/i/b5c501acfc62c90e9976107cd24166c3290cc868130be086ceb2f382d0c3f3dd/Letter-2.jpg" /><img width="1753" height="2455" width_o="1753" height_o="2455" data-src="https://freight.cargo.site/t/original/i/bd5c43e8854d49e0f89616b9a2148a5d46b6e35406dd604cc378b91a2e4db9db/JB100488_EMVPreComm_EmailHandoff-2.jpg" data-mid="102895147" border="0" src="https://freight.cargo.site/w/1000/i/bd5c43e8854d49e0f89616b9a2148a5d46b6e35406dd604cc378b91a2e4db9db/JB100488_EMVPreComm_EmailHandoff-2.jpg" /><img width="2187" height="2179" width_o="2187" height_o="2179" data-src="https://freight.cargo.site/t/original/i/3342aea4110dd37b830b17f070475a4b733880e42415705dc1dab1e73ffb183b/Brochure-Front.jpg" data-mid="102895148" border="0" src="https://freight.cargo.site/w/1000/i/3342aea4110dd37b830b17f070475a4b733880e42415705dc1dab1e73ffb183b/Brochure-Front.jpg" />(Back & Front)<img width="2197" height="2178" width_o="2197" height_o="2178" data-src="https://freight.cargo.site/t/original/i/415cc64b37209cc3aaf6210faa8822ab9cd0c38ec27ffc9bb095a674e984d006/Brochure-Back.jpg" data-mid="102895149" border="0" src="https://freight.cargo.site/w/1000/i/415cc64b37209cc3aaf6210faa8822ab9cd0c38ec27ffc9bb095a674e984d006/Brochure-Back.jpg" />(Inside)<img width="2251" height="2816" width_o="2251" height_o="2816" data-src="https://freight.cargo.site/t/original/i/f7680e796c9b7d25413804a455df74f350467d605b9d074385879a14d3956868/Letter.jpg" data-mid="102895150" border="0" src="https://freight.cargo.site/w/1000/i/f7680e796c9b7d25413804a455df74f350467d605b9d074385879a14d3956868/Letter.jpg" /><img width="2249" height="1048" width_o="2249" height_o="1048" data-src="https://freight.cargo.site/t/original/i/27697f16e7e7f7b21af0a8fcb4325da475844765e6a18a36e6759509aac92652/Buckslipfront.jpg" data-mid="102895145" border="0" src="https://freight.cargo.site/w/1000/i/27697f16e7e7f7b21af0a8fcb4325da475844765e6a18a36e6759509aac92652/Buckslipfront.jpg" />(Front)<img width="2248" height="1047" width_o="2248" height_o="1047" data-src="https://freight.cargo.site/t/original/i/4d5efe989e15c1c21d682a7205fc4eef611ef9479d41681f220cabe43faa1abf/Buckslipback.jpg" data-mid="102895146" border="0" src="https://freight.cargo.site/w/1000/i/4d5efe989e15c1c21d682a7205fc4eef611ef9479d41681f220cabe43faa1abf/Buckslipback.jpg" />(Back) https://davegraddick.com/The-Virginia-Lottery Mon, 14 Apr 2014 20:27:18 +0000 Dave Graddick | Copywriter https://davegraddick.com/The-Virginia-Lottery Freelance Assignments: Landing pages, publications, radio, text messages, and concepting for multiple VA Lottery campaigns. <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/82ada37ba4c855f90075e5e97c78c8235b815d79389571119b5638495ce38c6f/2014SCRATCHERS03_o.jpg" data-mid="102895153" border="0" src="https://freight.cargo.site/w/800/i/82ada37ba4c855f90075e5e97c78c8235b815d79389571119b5638495ce38c6f/2014SCRATCHERS03_o.jpg" /><img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/0c8a8bd9cf4bef6aefa06da2c628878bed57857780b383037df1ceceba609f33/2014SCRATCHERS025_o.jpg" data-mid="102895154" border="0" src="https://freight.cargo.site/w/800/i/0c8a8bd9cf4bef6aefa06da2c628878bed57857780b383037df1ceceba609f33/2014SCRATCHERS025_o.jpg" /><img width="495" height="641" width_o="495" height_o="641" data-src="https://freight.cargo.site/t/original/i/ddba5f5ccac637b5ec01bff2d1f49a1b2bd524f289db014836e545f8c54dce36/771-April-Playbook_web-1_o.jpg" data-mid="102895155" border="0" src="https://freight.cargo.site/w/495/i/ddba5f5ccac637b5ec01bff2d1f49a1b2bd524f289db014836e545f8c54dce36/771-April-Playbook_web-1_o.jpg" /><img width="495" height="641" width_o="495" height_o="641" data-src="https://freight.cargo.site/t/original/i/7d97590fabafef3336a8d2b51fee0d132ed9c4e2dd64b35d37c2549d4e7ec659/771-April-Playbook_web-2_o.jpg" data-mid="102895156" border="0" src="https://freight.cargo.site/w/495/i/7d97590fabafef3336a8d2b51fee0d132ed9c4e2dd64b35d37c2549d4e7ec659/771-April-Playbook_web-2_o.jpg" /><img width="495" height="641" width_o="495" height_o="641" data-src="https://freight.cargo.site/t/original/i/17acbc503ab6d6983a33ea90940cb45b01d2de2ad235428a8d7738ee44f5a246/771-April-Playbook_web-3_o.jpg" data-mid="102895157" border="0" src="https://freight.cargo.site/w/495/i/17acbc503ab6d6983a33ea90940cb45b01d2de2ad235428a8d7738ee44f5a246/771-April-Playbook_web-3_o.jpg" /><img width="640" height="488" width_o="640" height_o="488" data-src="https://freight.cargo.site/t/original/i/3bb895e1c326a39c09d682261bd4fdbc2454eba80db28a529e71d538ccee46dd/821_vegas_certificate_resized-copy-1_o.jpg" data-mid="102895162" border="0" src="https://freight.cargo.site/w/640/i/3bb895e1c326a39c09d682261bd4fdbc2454eba80db28a529e71d538ccee46dd/821_vegas_certificate_resized-copy-1_o.jpg" /><img width="495" height="631" width_o="495" height_o="631" data-src="https://freight.cargo.site/t/original/i/bc992feebf17c60c50688a14bbe27c8c3bcc0185358bb30bb43efe481b933a0b/845-June-Playbook9-1_o.jpg" data-mid="102895158" border="0" src="https://freight.cargo.site/w/495/i/bc992feebf17c60c50688a14bbe27c8c3bcc0185358bb30bb43efe481b933a0b/845-June-Playbook9-1_o.jpg" /><img width="495" height="631" width_o="495" height_o="631" data-src="https://freight.cargo.site/t/original/i/e8f77659996ab285cb89d8712595cd9d32e9cd6c103d6fbaa5d0eb859eb56171/845-June-Playbook9-2_o.jpg" data-mid="102895159" border="0" src="https://freight.cargo.site/w/495/i/e8f77659996ab285cb89d8712595cd9d32e9cd6c103d6fbaa5d0eb859eb56171/845-June-Playbook9-2_o.jpg" /><img width="495" height="627" width_o="495" height_o="627" data-src="https://freight.cargo.site/t/original/i/41b92f47394a21f13d18dca325e4a0f3c27fb1d114760d75a174959967aec51f/845-June-Playbook9-3_o.jpg" data-mid="102895160" border="0" src="https://freight.cargo.site/w/495/i/41b92f47394a21f13d18dca325e4a0f3c27fb1d114760d75a174959967aec51f/845-June-Playbook9-3_o.jpg" /><img width="495" height="631" width_o="495" height_o="631" data-src="https://freight.cargo.site/t/original/i/edd72e88d48f10af5a66b8326aa418d40415b8e2d2136b5df6a27442bece0693/845-June-Playbook9-4_o.jpg" data-mid="102895161" border="0" src="https://freight.cargo.site/w/495/i/edd72e88d48f10af5a66b8326aa418d40415b8e2d2136b5df6a27442bece0693/845-June-Playbook9-4_o.jpg" /><img width="956" height="151" width_o="956" height_o="151" data-src="https://freight.cargo.site/t/original/i/ddcd08388794091ef1ca62b73e70a1034793f1dcc961a67fc7620f7516bd212b/Screen-Shot-2014-06-24-at-3.46.32-PM_o.png" data-mid="102895163" border="0" src="https://freight.cargo.site/w/956/i/ddcd08388794091ef1ca62b73e70a1034793f1dcc961a67fc7620f7516bd212b/Screen-Shot-2014-06-24-at-3.46.32-PM_o.png" /><img width="640" height="960" width_o="640" height_o="960" data-src="https://freight.cargo.site/t/original/i/b963d2800f264fba893b354a51e005afccf97d8af21e8d5d05dbdfe8aea6de01/837-Summer-Campaign-piece4-2_o.jpg" data-mid="102895165" border="0" src="https://freight.cargo.site/w/640/i/b963d2800f264fba893b354a51e005afccf97d8af21e8d5d05dbdfe8aea6de01/837-Summer-Campaign-piece4-2_o.jpg" /><img width="640" height="960" width_o="640" height_o="960" data-src="https://freight.cargo.site/t/original/i/61b3a9557aea8c616e0464f7a2ee8472da65b87f42f87dfe64337ff13f5f2d3e/837-Summer-Campaign-piece4-1_o.jpg" data-mid="102895164" border="0" src="https://freight.cargo.site/w/640/i/61b3a9557aea8c616e0464f7a2ee8472da65b87f42f87dfe64337ff13f5f2d3e/837-Summer-Campaign-piece4-1_o.jpg" /><img width="495" height="742" width_o="495" height_o="742" data-src="https://freight.cargo.site/t/original/i/8681548dd520f7197acd69929a4a0096acd83cd636d064f2e17a0c5b703eeda9/890_emailer_were-game-promo_o.jpg" data-mid="102895166" border="0" src="https://freight.cargo.site/w/495/i/8681548dd520f7197acd69929a4a0096acd83cd636d064f2e17a0c5b703eeda9/890_emailer_were-game-promo_o.jpg" />CW: Dave GraddickAOR: Big River https://davegraddick.com/FEMA Tue, 18 Sep 2012 16:23:07 +0000 Dave Graddick | Copywriter https://davegraddick.com/FEMA Brief: For National Preparedness Month, Leo Burnett unveiled a new series of PSAs for FEMA as part of their Ready campaign in partnership with the Ad Council. The PSAs focus on the idea that “you never know when the day before is the day before” a natural disaster, so be prepared. The PSAs direct audiences to a microsite, www.ready.gov/today. Assignment: As part of the microsite for the campaign, I was charged with researching and writing 20 of the state and US territory info blurbs, which captured the day before and the day of a natural disaster. A few examples of my work are below: <img width="1322" height="866" width_o="1322" height_o="866" data-src="https://freight.cargo.site/t/original/i/824979968479b8ef9cda65d85f708e1a054aa9d3c76365980f5a2a2a2b017bf0/Fema 1 a_o.png" data-mid="102895172" border="0" src="https://freight.cargo.site/w/1000/i/824979968479b8ef9cda65d85f708e1a054aa9d3c76365980f5a2a2a2b017bf0/Fema 1 a_o.png" /><img width="1394" height="876" width_o="1394" height_o="876" data-src="https://freight.cargo.site/t/original/i/88ee68285f346bbd00c28046e0948b793838248c4e04e26fe066e8ee40905456/Fema 1_o.png" data-mid="102895167" border="0" src="https://freight.cargo.site/w/1000/i/88ee68285f346bbd00c28046e0948b793838248c4e04e26fe066e8ee40905456/Fema 1_o.png" /><img width="1394" height="888" width_o="1394" height_o="888" data-src="https://freight.cargo.site/t/original/i/1f6bab3339a30119adf3b80f301d5b8c610631c0b985524222a9b313c7404adc/Fema 2_o.png" data-mid="102895168" border="0" src="https://freight.cargo.site/w/1000/i/1f6bab3339a30119adf3b80f301d5b8c610631c0b985524222a9b313c7404adc/Fema 2_o.png" /> APR 26, 2011 In-state football rivalries heated up, as the flagship campuses debated whether Auburn quarterback Cam Newton or Alabama defensive lineman Marcell Dareus would be the No. 1 pick in the upcoming NFL draft. APR 27, 2011 The worst tornado in four decades cut a mile-wide path of destruction through the heart of Tuscaloosa. Late Wednesday afternoon, residents emerged from shelter to find decimated buildings, restaurants, and homes. At least 36 people died and hundreds were injured. The University of Alabama was largely spared. <img width="1394" height="888" width_o="1394" height_o="888" data-src="https://freight.cargo.site/t/original/i/d678135544be0ac9aa0d2de7227e42b6549d72c5083dfc59f4c6bf32255f4d2d/fema 3_o.png" data-mid="102895169" border="0" src="https://freight.cargo.site/w/1000/i/d678135544be0ac9aa0d2de7227e42b6549d72c5083dfc59f4c6bf32255f4d2d/fema 3_o.png" /> SEP 5, 2010 Runners woke up early that Sunday morning to stretch for The Coal Creek Crossing race, a 10-mile race that climbs 500 vertical feet above the plains. The winner clocked in at 54:38. SEP 6, 2010 The Fourmile Fire burned 169 homes to the ground and destroyed more than 6,000 acres of wildlands. Over 3,000 residents of the steep, forested area were forced to evacuate. By the time the fire was extinguished it had cleared the area of so much vegetation that it will remain prone to flash flooding for generations. <img width="1268" height="832" width_o="1268" height_o="832" data-src="https://freight.cargo.site/t/original/i/7162ddce0238383d7ee763c0a4134992876213776b622106b52ba129d9790248/fema 4_o.png" data-mid="102895170" border="0" src="https://freight.cargo.site/w/1000/i/7162ddce0238383d7ee763c0a4134992876213776b622106b52ba129d9790248/fema 4_o.png" /> JAN 31, 2011 Under dark skies, commuters began the slog homeward by train and car. At 5:29 p.m., the first snowflakes fell at O’Hare International Airport. FEB 1, 2011 The blizzard of 2011 dumped a foot and a half of snow over parts of Illinois. Antioch recorded an astounding 27 inches. Drifts reached 53 mph, rendering major roads such as Chicago’s Lakeshore Drive impassable. Stranded commuters were forced to abandon cars en masse. On the roads still open, State Police reported nearly 40 crashes. www.ready.gov/today https://davegraddick.com/Kellogg-s Thu, 30 Aug 2012 18:37:54 +0000 Dave Graddick | Copywriter https://davegraddick.com/Kellogg-s This was my first produced piece for a big brand that saw sunlight. The first born is always special (us middle kids know). The ad ran in Us Weekly and Rolling Stone. <img width="176" height="680" width_o="176" height_o="680" data-src="https://freight.cargo.site/t/original/i/7b28dc1ce54c0b5c7482284dc3b646e5bb42435afa898237699ca8f75d372cb9/onethirdb_o.jpg" data-mid="102895174" border="0" src="https://freight.cargo.site/w/176/i/7b28dc1ce54c0b5c7482284dc3b646e5bb42435afa898237699ca8f75d372cb9/onethirdb_o.jpg" /> https://davegraddick.com/Sprint Thu, 21 Mar 2013 16:26:12 +0000 Dave Graddick | Copywriter https://davegraddick.com/Sprint Brief: Moviegoers generally don’t comply with a cinema's "turn off your cellphone" PSA because they're afraid of missing an important call, text, tweet or e-mail. How do you get people to want to shut off their phones? Idea: Interrupt the fear of missing out (fomo) cycle that keeps everyone constantly checking into their digital lives and shortchanging the people they are presently with. Sprint: For A Stronger Connection App, Print, Digital, OOH Meet Phonecheck. Phonecheck is at the heart of this campaign. <img width="306" height="500" width_o="306" height_o="500" data-src="https://freight.cargo.site/t/original/i/a8139e80b96386ecabd63139f251cdebac69864c8559f86d8f6ed42f9f9b7c67/PC 1_o.jpg" data-mid="102895179" border="0" src="https://freight.cargo.site/w/306/i/a8139e80b96386ecabd63139f251cdebac69864c8559f86d8f6ed42f9f9b7c67/PC 1_o.jpg" /> Phonecheck is an app that functions like a coat check,a digital one, but for your phone. <img width="306" height="500" width_o="306" height_o="500" data-src="https://freight.cargo.site/t/original/i/7ee6466e02628da6535a5ab9fa555a7cbc736c9abeb84ddfd950c0e9c4637986/PC 2_o.jpg" data-mid="102895180" border="0" src="https://freight.cargo.site/w/306/i/7ee6466e02628da6535a5ab9fa555a7cbc736c9abeb84ddfd950c0e9c4637986/PC 2_o.jpg" /> Moviegoers create an account. <img width="306" height="500" width_o="306" height_o="500" data-src="https://freight.cargo.site/t/original/i/5bb3d29f180d47a3ec8492839dc532e7e143f08978c91135c93d12758d67db46/PC 3_o.jpg" data-mid="102895181" border="0" src="https://freight.cargo.site/w/306/i/5bb3d29f180d47a3ec8492839dc532e7e143f08978c91135c93d12758d67db46/PC 3_o.jpg" /> Check-in to their local movie theater. <img width="306" height="500" width_o="306" height_o="500" data-src="https://freight.cargo.site/t/original/i/9dcf46caec0bae22ab38ddece95f8157a3ba075b54a719a443965be7e4c76343/PC 4_o.jpg" data-mid="102895182" border="0" src="https://freight.cargo.site/w/306/i/9dcf46caec0bae22ab38ddece95f8157a3ba075b54a719a443965be7e4c76343/PC 4_o.jpg" /> And hand their phone over to Phonecheck, which shuts off their phone. <img width="306" height="500" width_o="306" height_o="500" data-src="https://freight.cargo.site/t/original/i/c8bdc42bcf7bb8a124db11c94f5c62dd2a6db965484450a616d21cd7aa053f29/PC 5_o.jpg" data-mid="102895183" border="0" src="https://freight.cargo.site/w/306/i/c8bdc42bcf7bb8a124db11c94f5c62dd2a6db965484450a616d21cd7aa053f29/PC 5_o.jpg" /> For every minute the phone stays shut off at the movie, the participant earns a point. <img width="306" height="500" width_o="306" height_o="500" data-src="https://freight.cargo.site/t/original/i/2fc0c92e552caa8d7010ac93db0c8330eb9615e44ad35a960dae7917c2471d1b/PC 6_o.jpg" data-mid="102895184" border="0" src="https://freight.cargo.site/w/306/i/2fc0c92e552caa8d7010ac93db0c8330eb9615e44ad35a960dae7917c2471d1b/PC 6_o.jpg" /> With frequent trips to the movies, the points really start to add up. Leader boards keep tabs of who's on top at local cinemas. <img width="306" height="500" width_o="306" height_o="500" data-src="https://freight.cargo.site/t/original/i/4bb4127fb9dbec50eaf4a40d0ff97994197daf7a13be00006372be71ede2dad8/PC 7_o.jpg" data-mid="102895185" border="0" src="https://freight.cargo.site/w/306/i/4bb4127fb9dbec50eaf4a40d0ff97994197daf7a13be00006372be71ede2dad8/PC 7_o.jpg" /> Finally, points can be redeemed for movie-experience rewards (popcorn, candy, drinks, ticket discounts) for not only you, but also a plus one (perhaps a friend, a new love, maybe your mom on Mother's Day) so you keep building stronger connections with the people you are with. <img width="2048" height="1387" width_o="2048" height_o="1387" data-src="https://freight.cargo.site/t/original/i/321acfb4cf4b82a0b84aca43470d4ec967929cb5571d78da352efc834325e83a/movie_poster2_o.jpg" data-mid="102895188" border="0" src="https://freight.cargo.site/w/1000/i/321acfb4cf4b82a0b84aca43470d4ec967929cb5571d78da352efc834325e83a/movie_poster2_o.jpg" />Phonecheck is launched as if the app were an actual movie (Afraid of Missing Out?) appearing in theaters soon.The trailer actually serves as a PSA for shutting off your cellphone before the movie featured. With zero budget and lots of ingenuity, our team was able to lift our trailer concept off the story boards. A very proud moment for us.<img width="1920" height="1084" width_o="1920" height_o="1084" data-src="https://freight.cargo.site/t/original/i/2dae3103bb44d92484946f2f69f12a81f3e606ec695257d5271995cd0a56d637/FANDANGO_o.jpg" data-mid="102895190" border="0" src="https://freight.cargo.site/w/1000/i/2dae3103bb44d92484946f2f69f12a81f3e606ec695257d5271995cd0a56d637/FANDANGO_o.jpg" /> The campaign will partner with movie ticketing services, such as Fandango, to continue to drive app downloads.<img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/f493c1c5443abdc1694970f6950876ebbc694936d19cf043cacd47585477d729/bus_shelter_o.jpg" data-mid="102895187" border="0" src="https://freight.cargo.site/w/1000/i/f493c1c5443abdc1694970f6950876ebbc694936d19cf043cacd47585477d729/bus_shelter_o.jpg" /> Phonecheck can be downloaded by texting a phone number to receive a direct download link.<img width="2048" height="1234" width_o="2048" height_o="1234" data-src="https://freight.cargo.site/t/original/i/576ecfea4b1fcc9e128adc1a399053b91e39a967fc0f0785af9b77ad51cd91a9/taxitop_2_o.jpg" data-mid="102895189" border="0" src="https://freight.cargo.site/w/1000/i/576ecfea4b1fcc9e128adc1a399053b91e39a967fc0f0785af9b77ad51cd91a9/taxitop_2_o.jpg" /> Or, the app can be obtained by visiting Phonecheck.com<img width="1440" height="808" width_o="1440" height_o="808" data-src="https://freight.cargo.site/t/original/i/33e56482755f41638c61c07b235b89f4058ac2a1c5953c1db3b3784a40debfd0/home_o.png" data-mid="102895186" border="0" src="https://freight.cargo.site/w/1000/i/33e56482755f41638c61c07b235b89f4058ac2a1c5953c1db3b3784a40debfd0/home_o.png" />The microsite mirrors some of the functionality of the app, where participants can see their points, check the leader boards or redeem rewards. CW: Dave Graddick AD: Vinh Tran, Aaron Branch, Diego Saenez Winning Pitch, Leo Burnett, Intern Project https://davegraddick.com/Fiction Wed, 20 Jan 2021 16:08:37 +0000 Dave Graddick | Copywriter https://davegraddick.com/Fiction Publications Flash Fiction Magazine | Straight Ahead | December 2024